PRIVACY & SECURITY
What we collect
We may collect the following information:
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
- behavioural information, for example which pages you visit
- a recording of your browser session (excluding sensitive information like payment details), for use in identifying software problems
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
Controlling your personal information
You may choose to restrict the collection or use of your personal information. You may do this by simply not using our website, or if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org. You can also unsubscribe from any email communications at any time by clicking the ‘Unsubscribe’ link included in the footer of all emails that we send.
We will not sell, distribute or lease your personal information to third parties unless (a) we have your permission; (b) we are required by law to do so; or (c) distribution is for the purpose of facilitating secure transaction-related integrations and/or customer research conducted via bona fide third parties. We may use your personal information to send you promotional information about third parties if we have your consent to send you marketing communications.
You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please email us at email@example.com and we will send you the details within a reasonable time period.
If you wish for your personal data to be deleted, then you can contact us by email at firstname.lastname@example.org and we will action this. Please note that if you have placed orders with us and we delete your personal data, we may not be able to access your order details for future customer service enquiries. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Credit Card Security
We accept Visa and Mastercard payments through our website. All payments via our website are processed through a secure payment service provider Payment Express. Payment Express hosts and manages the payment page. Your credit card details are not held by Alpha Lighting and cannot be accessed by Alpha Lighting. Payment Express uses Secure Socket Layer (SSL) protocol, which means all sensitive information is encrypted to protect your privacy. Payment Express also uses 3D Secure technology, which allows Verified by Visa and Mastercard Securecode capabilities for extra security.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Our website uses the Google Analytics service from the US company Google. This website saves a cookie on the user’s computer which allows the service to track and analyse how visitors use our website. We do this in order to improve the functionality and content of the website, as we consider it very important to provide the best possible service to our visitors (including you). Google may pass this information on to third parties if it is legally required to do so or if third parties process the information on Google's behalf. We have no influence over this. The information collected by Google is made as anonymous as possible. It is transmitted to and stored on servers in the United States by Google.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.